Pricing your book doesn’t have to be a difficult choice to make if you take some time to plan ahead for pricing and stick with your plan.
Our guest today is Patrick King, who has tested different price points with his audience and looked at how even just raising his book prices by a dollar didn’t decrease the volume sold, but made more money for him in the long-run.
He went from pricing his books at $2.99 to $3.99. Even though many books in his genre may have a $2.99 price, just that extra dollar (along with amazing book covers and book descriptions) helped his books stick out as providing a better value.
Setting a Book Price
There are five major things to consider when setting a book price:
- Competition analysis — Look at other books in your genre and either price accordingly or analyze if the reader would be getting more value from your book and, therefore, would be willing to pay more.
- Analysis of Kindle Unlimited and Kindle Select — Not choosing either means the shopper can get similar books free from your competitors, which means they may not choose your book.
- Look at your target demographic — Is your book catering to those looking for a book on saving money or a student? Take these into consideration when pricing your book.
- Are there future sales from that book? — If your book is the first book in a series, you may want to price it lower than the books that follow. Of, if your book is part of an email opt-in, course or other paid products, pricing it lower may mean and easier way to get leads for your business.
- Time of launch — a general formula that’s quite popular for self-publishers is pricing books at $.99 when the book first launches or just for their email list subscribers to help push up the Amazon numbers and give the book more visibility. This also motivates them to leave reviews since they were given the cheaper deals. Following the initial launch, the price can be raised once momentum has occurred.
Bio of the Author in the Case Study:
Patrick King is a Social Interaction Specialist and Conversation Coach who helps his clients improve their social and business skills. He’s been featured in GQ Magazine, TedX, Forbes, and more.
He also participates in 10k races, fronts an ‘80s cover band, and lives in San Francisco, California.
Resources Referred to in this Episode:
- Patrick King’s Amazon Author Page
- Kindle Unlimited
- KDP Select
- Kindlepreneur Book Sales Tracker: Best Software for Tracking Your Sales
- Kindlepreneur Kindle Select Vs Ku Vs Mass Publication: What’s An Author To Do?